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Yup, the the-digital-reader editor didn't pay attention to what was written.
For all of 2010, Amazon sold 115 Kindle books for every 100 paperback books. Specifically excluded were free Kindle books.
"Millions" of Kindle 3s were sold in Q4 (Oct-Dec) which "confirms" analyst speculations that Amazon sold 7 to 8 million Kindles in 2010. Note that as recently as Sep, analysts were predicting 4 million Kindles in 2010.
Presumably, Amazon continues to experience strong ebook sales from customers who don't have a Kindle -- in July, they reported 25% of Kindle ebooks were sold to non-Kindle owners.
Anyway you shake it, it's been a strong year for Kindles, and Kindle ebooks.
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