Drofgnal,
By default, your Kindle will be registered to the Amazon account that you used to purchase it. You can check that now by logging onto the account and going to the Manage Your Kindle page. You should see the device listed under Your Kindles, with a default name (something like Drofgnal's Kindle).
If so, you can go ahead and order books. I'm not sure whether they'll actually appear in the Kindle when you take it out of the box, but they'll show up under Your Orders in Manage Your Kindle, from where you can initiate a new transfer to the device if necessary.
One question. If you bought the Kindle as a Christmas present for yourself, will you have to wait until 25 December before opening it? And did you remember the gift wrap? (Sorry, didn't mean to sound facetious.)
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