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I used to work at an independent bookstore in LA and whenever a movie was made of a popular book, everyone came in wanting to read the book, but wanting the original cover. Both covers would have the same ISBN so we couldn't do anything about it.
Today, with the rise of Amazon and online book shopping--both e and p--the thumbnail view of the cover has become more important. I read an interesting article about this but I can't find it now. But of the two Great Gatsby covers, the original works quite well as a thumbnail but the movie edition doesn't!
eP
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