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Old 11-01-2012, 11:06 AM   #148
pl001
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Join Date: Dec 2010
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Quote:
Originally Posted by holymadness View Post
To judge by all the eye-rolling and tut-tutting that went on when I noticed this, you'd think people don't know how to read.


Google is not targeting the demographic that has already accepted Apple's pricing, 90% of whom are planning to continue buying Apple products. Just the opposite: they're going after people at the top of the demand curve who think that tablets and their upgrades are too expensive. Apple doesn't provide cover for those customers because they've already rejected Apple's pricing scheme.

Otherwise stated, Apple provides a massive price umbrella that its competitors are free to exploit. The extent to which they choose to do so, or not, is ultimately their responsibility.

Google is free to undermine and redefine market expectations as part of their business strategy. It's what Amazon did to the book industry, which they now utterly dominate. That they choose not to is no one's fault but their own.
This is mostly true. Google is ultimately responsible for their pricing. They aren't some white knight of goodness by any means. The point I was making is that if Apple had not made that memory pricing strategy acceptable to the masses, Google would probably not be doing it.

The correction I would make is that the Nexus devices are not targeting the population that rejected Apple's strategy. Samsung's Galaxy and HTCs EVOs do that. The Nexus models have always been positioned as Google's most direct competitors to Apple, which is probably a main reason why they are not the best selling Android devices. Or at least, the phones have not been in the past.
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