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How does anyone figure that selling a device that costs $60 to make, for $13 subsidized to people who don't often read and therefore won't buy many ebooks through the subsidizer will make them money? Perhaps, it is the only way for them to get in the game and make money from a new revenue source? Wouldn't it probably make more sense for carriers to commission a phone with an LCD on one side and an e-ink display on the other side behind a piece of gorilla glass sharing the same battery and processor with just the display driver and display as overhead? Heck, we already have phones with 4.3" to 5" displays. Unless they can produce these for much less than the cost of a typical e-ink display I really can't see the sense of it beyond the "but, it's the latest gimmick crowd!"
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