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Reviews are clearly just seen as another marketing tool, and while it'd be great if there were review sites that only allowed 'independent' reviews (if someone could work out how to police it), when it comes down to it, it's just someone's opinion and they might not have a clue about the product they are reviewing, let their own personal likes/dislikes/prejudices etc cloud their judgement, or have taken a dislike to it for a pretty feeble reason, so you have to take them with a pinch of salt anyway.
I'll continue to only bother with reviews if there a) a lot of them and b) take a general consensus of opinion from them and nothing more.
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