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Old 07-09-2010, 01:05 AM   #1
BenLee
eReader Junkie
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Join Date: Jun 2010
Location: New York City, NY
Device: Kindle + Sony
Survey Reveals 49% of iPad Owners No Longer Want an eReader

Found this interesting article about a recent survey done on iPad users.

The findings were that iPads appeal to mostly females and new Apple users.

But the part I found most interesting was this segment here:

Quote:
According to the survey, 49 percent of iPad users said they would not be buying an e-reader now. More interesting was the fact that 38 percent said they wouldn't be buying a portable gaming device and 32 percent said they are not in the market for a laptop or netbook because of their iPad.
So, half of the iPad owners no longer want to consider buying an eReader. Considering the 3 million (?) iPads that have sold or will be sold.... that's a lot of people who have been eliminated as possible eReader users.

Another interesting bit was this

Quote:
For people who intend to buy the iPad, the main reasons are entertainment (58 percent), cool factor (42 percent), convenience (40 percent) and brand (28 percent).
I knew entertainment and "cool" had something to do with the iPad's success, but wow. Amazing. Plus, nobody even mentioned anything about utility or reading. "convenience" is somewhat vague. Convenient to do what?
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