Thread: EZReader Plus
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Old 07-08-2010, 04:42 PM   #14
Robertb
Astak Director, Bus. Devl
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Another good point

Quote:
Originally Posted by Dave_S View Post
Maybe for the seller, but not likely for the buyer. Another possible win-win way would be to sell the old model at a steep price reduction when introducing the new model, and let the buyer choose. The good thing about the long delay is that buyers of the new EZReader Plus should not see the battery killing problems with the V6+ that happened with the ones sold in the April/May time frame, now that the firmware fix has already been released. The other side of the coin is that the V6+ is now going to be in competition with the cheap Nook and Kindle in some parts of the world and USA.
Dear Dave_S:

Yes, your points are right. IF we had been making money on the old EZ Reader 6 inch in the first place, we could clear them out by selling that quickly at a steep price reduction. Reality is we made NOTHING on the EZ Reader Basic and we are not prepared to lose more. Yes, I would love to blow them out. But we cannot do that.

Clearly, we are in a pickle. To our good, we are proceeding with the "PLUS". To our chagrin, we will lose money on it also.

What we will have, shortly, is the most innovative and advanced eBook Store ever created. That is where we can compete and do well. Expect big changes soon enough at www.EZread.com!!
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