Originally Posted by OrcaBlue
It looks like a release of new Sony ereader is eminent.
While I don't think this round of price cuts was specifically to clear inventory, I believe this was a strategic decision to keep or increase market share and clear 600/900 units. With all the new readers, I do believe they will be announcing a 600 and 900 replacements.
I will call the new units 6XX and 9XX, probably in the next 60 days. I base this timing on what they will need to do to meet the holiday shopping season. After announcement, they would need at least 60-90 days to start filling the supply chain. Just being available in the Sony store is not enough to have a successful launch. And if they miss the holiday shopping at the end of the year, it will really hurt them.
I believe the 6XX will remain a 6 inch screen. While I would like for them to keep the touch UI, they need to move the sensor below the reading screen to provide the clearest screen possible.
I believe the 9XX will be either an 8 inch or 9.7. I am betting on the 9.7 as it is more appropriate size for technical reading and closer to a standard sheet of paper which means less zoom on PDF files.
The new Kindle DX has set the bar for pricing of these larger screens.
My pricing forecast is:
300 = $149
6XX = $209 without touch $239 with touch.
9XX = $399 with 3G