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Old 07-01-2010, 06:15 PM   #14
switchman2210
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Posts: 47
Karma: 416
Join Date: Aug 2009
Device: Black PRS-650 with lighted cover & Kindle DX.
Quote:
Originally Posted by OrcaBlue View Post
It looks like a release of new Sony ereader is eminent.
While I don't think this round of price cuts was specifically to clear inventory, I believe this was a strategic decision to keep or increase market share and clear 600/900 units. With all the new readers, I do believe they will be announcing a 600 and 900 replacements.

I will call the new units 6XX and 9XX, probably in the next 60 days. I base this timing on what they will need to do to meet the holiday shopping season. After announcement, they would need at least 60-90 days to start filling the supply chain. Just being available in the Sony store is not enough to have a successful launch. And if they miss the holiday shopping at the end of the year, it will really hurt them.

I believe the 6XX will remain a 6 inch screen. While I would like for them to keep the touch UI, they need to move the sensor below the reading screen to provide the clearest screen possible.

I believe the 9XX will be either an 8 inch or 9.7. I am betting on the 9.7 as it is more appropriate size for technical reading and closer to a standard sheet of paper which means less zoom on PDF files.

The new Kindle DX has set the bar for pricing of these larger screens.

My pricing forecast is:
300 = $149
6XX = $209 without touch $239 with touch.
9XX = $399 with 3G

Last edited by switchman2210; 07-01-2010 at 06:24 PM.
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