My first thought was that the Headline was a bit of a stretch.
"Compelling?" Too strong. "Encouraging", maybe.
Then *this* came out:
Okay, compelling sounds about right.
"You want 70% royalties? Then do the right thing for the customers. And yourself."
To get the higher royalty the publisher needs to price the ebooks at least 20% cheaper than print, limit geo-restrictions, *enable* TTS...
Some may say its heavy-handed (and it is) but sometimes you just have to hit the mule with the two-by-four.
Hopefully enough smaller publishers will play ball and, in the process, become bigger publishers.