plastic electronics- that is what the factory was built for. Plastic Logic is not an ereader company. they are a plastic electronic company. They are the only company in the world that that can produce plastic transistors. They can now produce plastic transistor arrays.
The Que is to be their first platform to show off their plastic tech. Whether it gets produced or not- and it will- they arent going away , as their core tech is quite incredible and they are making it better all the time. they have good funding and excellent backers.