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Old 06-29-2010, 01:16 PM   #1
kjk
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Jeff Bezos's mission: Compelling small publishers to think Big

http://tech.fortune.cnn.com/2010/06/...-to-think-big/

Quote:
Fortune: In the past, you've been a big proponent of lower prices for ebooks and an open opponent of the book publisher agency model, which allows the publisher to set the final retail price whether there's an intermediary retailer or not. Now that you've switched to an agency model, will ebookstores like Amazon's get hurt?

Bezos: No. First of all, there are a bunch of publishers of all sizes, and they don't all have one opinion. There are as many opinions about what the right thing to do is as there are publishers. So you're seeing that some of them are being very aggressive on prices, pricing their books well below $9.99.

Others are trying to do everything they can to make prices as high as possible. And what you're going to see is a share shift from one group of publishers to this other group of publishers.

Fortune: Do you expect a significant share shift? When do you see that happening?

Bezos: It's a significant shift and we're seeing it already.
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