here's the press release
PRIME VIEW INTERNATIONAL (PVI) IS NOW E INK HOLDINGS INCORPORATED
Prime View International (PVI), has adopted the name E Ink
June 18, 2010:
Yuan Tai Technologies Inc. announced today that it has changed the international version of its name from Prime View International (PVI) to E Ink Holdings Incorporated (E Ink).
.....With this change .....reaffirms its strong commitment to ePaper, an industry that it has pioneered for over a decade.
E Ink Holdings Incorporated will offer its ePaper products under the brand name 'E Ink' and its LCD products under the brand name 'Hydis'.