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When older people comment on my reading device (I've been switching among my various devices trying to find the sweet spot) I almost always recommend the Kindle because of the ease in purchasing and downloading books from Amazon.
(Mind you older to me is 70+ since I'm early 50s and computer literate.)
I don't buy that much from Amazon but it's a nice feature and I've used it more than once for impulse purchases. But I love the samples the most! Even if I don't buy the book from Amazon, another retailer may benefit.
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