Quote:
Originally Posted by dmaul1114
But otherwise, yeah, WiFi is good enough for most people.
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And *that* is the aggressive part of the move.
Home WiFi networks are increasingly common so for people who don't think they'll need to buy books at an airport (a common example) being able to directly buy wirelessly from the reader (without a PC) through WiFi makes it a 1-to-1 replacement for the 3G model but one that doesn't incur any bandwidth fees for B&N.
And they're doing it a the price of a Kobo or a Sony PRS-300.
I wouldn't be surprised if as many as 80% of Nook buyers will be equally well served by the WiFi model as the 3G model (and B&N had better be ready for this) and for those buyers, B&N just dropped the ante by over 40%.
Aggressive is being mild.
The WiFi Nook would be interesting at $199; at $149 it is outright tempting.
And the fun is just starting; it's pretty clear Amazon is cooking up a comparable K3. B&N hitting $149 first takes the wind out of that announcement...
...unless Amazon goes for blood and jumps straight to $99.
($139 is more likely, though.)