Originally Posted by Logseman
This gives even more pressure to certain companies (are you listening, Pocketbook? And you, Bookeen?) to offer lower prices.
That kind of pressure can sometimes lead to companies abandoning markets altogether.
Until it becomes clear if this is an industry-sustainable price or a content-subsidized price this is "interesting" but not a clear win for consumers. Not if it reduces the market for viable eink readers in the US to Nook and Kindle.
Right now we don't know if these prices are a result of lower component costs (which might allow competitors to follow, even if at a distance) or just B&N buying mind share and marketshare for its ebook *store*. As pointed out in the "$49 Kindle" debate, captive ebook readers like Nook and Kindle might be able to survive in a subsidized-hardware pricing regime. Sony and other pure hardware vendors likely wouldn't acrue the same benefits.