Thread: Price war? B&N gets aggressive: Nooks at US$149-199
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Old 06-21-2010, 09:55 AM   #2
L.J. Sellers
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Join Date: May 2010
Location: Eugene, Oregon
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The $150 price point is a significant psychological barrier for many consumers. Having several e-readers under that price will open the market for millions of consumers who are just waiting to tell themselves they can afford one.
L.J.
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