I did post this link elsewhere and was using the same link for all cases. Seriously, you can put your foil hats away. The full URL is http://www.teleread.com/2010/06/17/k...ereads-joanna/
It is also posted in the Kobo section on Mobileread if you are afraid of leaving the comfort of this site. http://www.mobileread.com/forums/showthread.php?t=87406
BTW, many browsers have URL expanders which will show you the full link when you mouse over a shortened link. I haven't found one that is perfect, but it works well enough to validate the target.