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Old 06-11-2010, 01:41 PM   #1
kjk
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Join Date: Oct 2008
Device: never enough
The Evolution of Time Magazine’s iPad App: Here’s What’s Next

http://mediamemo.allthingsd.com/2010...es-whats-next/

Quote:
Time Magazine’s first iPad app was a rush job. Time Warner’s (TWX) magazine unit called the development process “Project Noah,” because the staff got it up and running in 40 days. So it’s going to keep adding bells and whistles over time.
I think a lot of publishers are going to refine their efforts in the near future, as they see what works and doesn't. Hopefully they are all in it for the long haul.

Quote:
If you’re someone who balked at the app’s price when it debuted, you’ll continue to be bummed out, as it’s staying at $5 per issue for now. But I’d guess that when Time rolls out subscriptions later this year, it will offer a 52-week bundle at something like $35.
I'd go for that bundle.
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