Thanks for the look inside. I'm still trying to decide what to get. If they improve the sans-serif font and add full-justification, I'd gladly go with the Kobo.
The pictures have me curious about replacing the 1000mAh battery with a 2000mAh one for longer time between charges.
The switches in the 5-way button look pretty standard. I think it would be easy to replace them with a "softer" one that doesn't click.
Also, removing the bluetooth board would likely give longer battery life since I would never be using bluetooth anyway.
I might just have to get one to "operate" on it.