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Old 05-18-2010, 09:19 AM   #5
Musicman
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Posts: 388
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Join Date: May 2009
Location: New York
Device: nook - EZ-Reader - Acer Netbook - Ipaq 4700
This is just another reason I am glad I bought my nook!

Now when I go into B&N to continue reading in store Blue-Eyed Devil by Robert Parker, I can also get a free e-book. Add to this their discount and two for one Latte/Frappuccino coupons - who has it better.

Are they getting me into their store more frequently - yes
Will I most likely buy something while I am there - yes

I think its a brilliant marketing strategy.
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