Not what I am talking about.
Apple (and whoever else) could sell ebooks to the world, where they have rights, by just using a simple website download method.
The only places you can buy (or even see or read about) an ibook so to speak is if you have an iPad - which are available to a tiny number of people in one country.
Probably what? Numbers on the order of a billion people on the internet?
That's a significant distribution failure.
Google, it would seem from what we have read so far is going to approach that rather differently.