Also a very good-looking bookstore, from which I will no doubt be buying as soon as my TBR list has cleared a bit.
I do have a couple of quibbles, though: Why are you trying to google-proof your website? Remember the key words: Google is blind. The googlebot can't read your home page. And your menu font, cool as it is, was so hard for me to read (at least on this screen) that I had to turn off images so I could read the menu. Also, epubs would be nice ... my 505 doesn't get along well with pdfs.
Incidentally, it's a minor thing and conventional wisdom no doubt disagrees with me, but one of the things I like about Baen is that if they want to sell me a book for $6, they sell me a book for $6 (see above about TBR list...) not $5.99. It just gives me a feeling that the seller is more honest and upfront than weaseling about one penny. YMMV.
Just in random musings, I think one of the reasons I'm more willing to take a chance on an unfamiliar author with an ebook than a pbook is that if it turns out I hate the book, I can just delete it (or ignore it) with no guilt feelings. I can't force myself to discard a paper book, at least one that is still readable. I always have to find them a new home, even if it's just remembering to take them over the supermarket to donate to the charity book sale (they've got a table of books for $1 PB, $2 HC, with an honor box, and the proceeds go to local charities). So they usually hang around cluttering up the place until I finally round them up and sort: my mother-in-law might like these, those go to charity, etc. It may sound silly, but we live in a small apartment and most of its contents, aside from the essentials (and we've got a very limited view of what constitutes "essentials") is shelves and books. Space to put them all in is more important to me than it is to most people. And ebooks take no space!