Steve, most people are happy to be fleeced, as long as they are in the "in" crowd. That's the one truism that Mr. Jobs has completely grasped. Make things easy, simple and cool, and you can overcharge with impunity..
A harsh view of humanity, I'll grant you, but consistent with my observations over the years....
Another proud Tarnover graduate!
Remember, no matter what they say, people don't want the truth, just their prejudices reinforced. -RSE