When I went into the store to pick mine, there was only a bunch of flags about it.
One at the entrance, two over the counters and one in the middle of the big store.
That was it!!!
The eBook readers themselves were tucked away from the people and to get one you had to ask the cashier, she has to call the manager (!) and then you get yours!
I mean.. shouldn't they try harder?
Shouldn't they be put right at the entrance ON the shelves?