Originally Posted by Mr. Goodbar
Also, remember that those smaller companies would need to develop an alternative DRM scheme whereas Apple already had one. It is also likely that Adobe has a licensing model that ties to unit sales by the other companies which allows them to incur the cost as they sell their product as opposed to having to put out the up front investment in building their own DRM scheme.
Sony also had their own DRM scheme but gave it up for Adept. Why couldn't Apple have done the same? Yes, it would cost Apple some money but I also believe the main reason they didn't, is because they want to tie consumers in to the books they sell. If the Ipad becomes a hit and their ebook sales take off, it also gives them more negotiating power with he publishers, like it did for music.
Just hoping it all works out in the future.