I really like the Apple case, it's enhanced my use of the iPad. But yeah, $40 seems to be a lot for what it is. And "case" is kind of misleading. It's not like your laptop case designed for you to travel with. It's more like a "slip cover" that makes your iphone more pleasurable to hold and use. The "case" would enable me to put my iPad in a book bag as it would protect the screen. But no, I do not think it will help you in a drop onto concrete, except perhaps saving the screen from scratches.