see, i'm the total opposite of dak2. i love the apple case and can totally recommend it. the rubbery surface provides a great grip, opposite of the slick surface of a naked ipad. it's thin and doesn't get in the way. the easel feature props it up just enough for reading or typing when it's lying flat. the front panel provides stiff protection for the glass. it's certainly better than the neoprene slipcovers/jackets i've seen. my ipad has been through 4 airports and 5000 miles already in my timbuk2 messenger bag filled with gear and hasn't seen a single problem.
seems that the apple cover is a love it or hate it thing and i love it!