Originally Posted by foghat
I guess they could have made them view only - I suspect, for the most part, probably still would have just added to the confusion
Sony's store is visible online, despite formerly being LRX only, readable on Windows computers with Sony's special software & Sony's ebook readers. You can't buy from the store through a web browser, but you can see what's available & compare it to other stores.
Having the store visible works to advertise the device.