I've noticed the ads running today and yesterday, including a new one, albeit as idiotic as the original. Undoubtedly this is due to the upcoming release of the iPad but why, oh why don't they produce a decent ad?
For anyone not familiar with the Kindle, the ads do absolutely nothing to show its function and features (as several non-Kindle friends have reminded me). One would never know it was advertising the Kindle until the last few seconds of the ad.