Ya know what csdaley, after reading your two blog posts, you really got me to thinking. If all the mainstream publishers are going to push their ebooks up to equal price with paperbacks, then I'm gonna stay down at the $9.99 price point I've already been doing for my current novels.
That ought to not only make my books more appealing, but it'll be more money in my pocket than theirs, as it'll push the volume sales to me. Screw them and their greedy money grab. My focus is on the customer, not the bottom line.
It's like an old mentor of mine said. "You take care of the customer first (you), the employee second (in this case that would be me), and everything else will take care of itself." So in short, if you're offering a good product at a fair price, and your competitor is either offering a lesser product at the same price, or an equal or even possibly better product at a significantly higher price, you'll win every single time. Well, ok, not every single time, but darned close.
So I say, let them. Let those guys jack up prices. I'll just keep my lower and reasonable, and even after my name goes big I will keep it reasonable, because I'm not after the $50 glass of lemonade like they are. I'm after the $1 cup that sells 50 glasses. Because of those 50 glasses, no less than 2/3rds should be satisfied customers who will either be back for another glass, or they will refer their friends to me and I'll get more glasses sold that way. Because what's the point of charging 50% more on a book if you lose half or more of your sales? I'd rather underprice the other people and double my sales. Because in the end I'd make more than they would.
Ain't this fun? I'm a firm believer in two things about greed. It's destructive to the person practicing it (and those who participate willingly or unwillingly in their greed), and constructive to the person fighting against it (ie, lower prices, legally, etc).
Ok, yes, the fact that they're raising prices kinda screws readers like you. But look at the bright side. It'll make you look at other people you might not have before, and in the process you'll quite often stumble onto a gem. I've done that with several authors in the past. I had never heard of them before until I stumbled onto them in the bargain bin, and a few of them were enjoyable enough that I bought their other books brand new.