I also just received my card and after being walked through the website, here is the process for getting the reader.
1. Sign up for the Sony Rewards website. You get 25 points for signing up.
2. Add something to your wish list. You get 50 points for creating a wish list.
3. Add the Sony Reader to your shopping cart. It is 16000 points, but after it is added to your cart, with discount, it lists in the cart for 5999 points.
4. Proceed to checkout.
5. Review your order. It subtracts your 75 points from the 5999 points so you still need 5924 points.
6. Click on the Buy Points button towards the bottom of the page. They are $.01 each. It will then ask for a credit card information.
7. Confirm your order.
The total price is $59.24 which has shipping included.