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Old 02-21-2010, 12:22 PM   #22
mgmueller
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Posts: 2,939
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Join Date: Nov 2008
Location: Augsburg (near Munich), Germany
Device: 26 Readers, 44 Tablets
Quote:
Originally Posted by zetareticuli View Post
I agree that it is extreme to say that there is no room for this device. I think there is. Of course, the expectation is that the QUE is really great at it what it is designed to do and what it does. It is also true that the price is the result of the cost of its top of the line components, quality of build, materials, etc, etc. Now, in the real world where competition is tough it is hard to say whether the QUE will make it. Besides the fact that it is priced higher than any other e-reader device and product of its kind, there are powerful notebooks that sell for less than that price. If the QUE is targeted at business professionals, I honestly do not see any business professional choosing this device over a notebook. I think the price of the QUE needs to come down by $200 or more to stay competitive.
If it's really mainly aimed towards business professionals, I don't think costs are any problem.
If your travel budget is $ 20k per year, I don't think you'll care about +/- $ 200 for your tools. Then it will be solely about mobility, battery duration, reliability, ...
Don't forget: Professionals will write off their reader, so it comes down to about 50% of its initial cost.

And another figure I've already mentioned a few times: BooksOnBoard (if I remember correctly) somewhere stated, their average customer spends $ 500 within 1 year (or was it 18 months?) for eBooks after having purchased any reader from them.
For me, this calculation definitely is correct: I spend (way) more on eBooks than on hardware. So why should someone who uses his unit (semi)professionaly and spends at least $ 1.000 for content over the lifetime of his reader, care too much about initial invest?

Last edited by mgmueller; 02-21-2010 at 12:32 PM.
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