My primary problem with the price of the QUE is you can get a decent dual core Intel or AMD, 4 GB memory and a huge hard drive for much less money, even a dedicated video card with better resolution than the QUE. I understand it is not a fair comparison but when it comes down to hard cash, why should people be expected to pay more than the price of a good notebook? Now, your explanation of how revenue works for starter ventures makes perfect sense and from that angle it does explain why the price is what it is for the QUE. I can't say whether I would buy the QUE or not. It would really have to do something beyond any other device for me to consider buying it.