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Old 02-07-2010, 02:53 PM   #1
kjk
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Posts: 3,408
Karma: 5647231
Join Date: Oct 2008
Device: never enough
Apple iPad Hoopla Fails to Convince Buyers

http://www.retrevo.com/content/blog/...onvince-buyers

Quote:
Unfortunately for Apple, the number if respondents saying they had heard about the tablet but were not interested in buying one, doubled from 25% before the announcement to over 50% following the announcement.
What is interesting about this, is Retrevo did a survey last October:
http://blogs.zdnet.com/gadgetreviews/?p=11426


In this survey, the price point was $700...Apple is $200 below that price, and it really didn't help at all.

Note also that long battery life was supposedly the big feature people wanted, and a long term contract was the big feature no one wanted. Apple met both of those requirements. Looks like they missed on "Solar recharging" though

Interesting numbers-I think the initial interest number was abnormally high, but we'll see in a couple months how popular it turns out to be.
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