Content providers will be all over it. When an OS (iPhone OS) can be out just about 3 years, and have 140,000 apps made for it..... well, the word amazing comes to mind.
No worry's about content. The players will all be there, because if they're absent, it may be the beginning of their end... in the future digital world. The change is coming, it may be 2 years or it may be 20... but it's coming. The children growing up now know only a world with broadband internet, hybrid cars and media on demand. That is the market of the future. Those that want to stamp plastic CD's and DVD's and paper books..... had better realize the change is coming...... sooner or later.