Originally Posted by Elfwreck
EPub is HTML with a special viewing filter. It's got all the problems (and potentially, all the advantages) of any website.
But it isn't necessarily laden down with the pieces of the HTML standard which is specific to different browsers.
I will probably also be one of those ones who strips out the ads but if it is done properly, I would find myself less likely to take the time and effort. I proposed this discussion to bring question how it should be done properly. I don't want to have to deal with another Internet Explorer type fiasco and I really want the ePub standard to survive.