Originally Posted by Elfwreck
The issue is, "how could ads be included, in a way that was profitable to the advertisers (so they'll subsidize distribution of the book) and non-annoying enough to readers that they won't boycott the books or the advertised product?"
I strongly suspect you'd find that, for the benefit of a free or very inexpensive e-book, the number of people who will simply roll with the ads--just as they roll with TV commercials and previews at the beginning of a movie--will far outnumber those who go through the trouble of applying scripts and stripping out ads (despite the opinions of many folk on this site).
It's part of the equation of ad placement: There are always a percentage of people who ignore them, or leave the room when they are on; but the majority of people just stay and watch, ignore the ads they are not interested in, and pay attention to the ads they are interested in, depending on the quality of the ad. It's not rocket science... it's ad science
. And judging by how long this particular science has been successfully practiced, I think it's safe to say that they'd figure out how to make it work.