Originally Posted by paulckennedy
As far as the end user is concerned, one viewing of a book on one device would look different when viewed on a pc, etc. As far as the end user is concerned, he never sees the xml markup only the devices use of it.
Why would a marketing department pay to have ads placed in ebooks, if they might never be seen? Surely they'd, at most, pay less for them than ads they could be certain would reach all readers.
The issue isn't, "how could ads be included in ebooks?" That's a minor, technical question with a dozen potential simple answers, and a hundred possible complicated ones.
The issue is, "how could ads be included, in a way that was profitable to the advertisers (so they'll subsidize distribution of the book) and non-annoying enough to readers that they won't boycott the books or the advertised product?"