Originally Posted by Guns4Hire
Problem is they will add advertising and then NOT lower the price.
Advertising can still be reasonable if it keeps prices from rising... though, if you're going to do that, you'd better be able to show your readers why it was necessary.
Basic economics suggests that a one-time payment from an advertiser to an author, for a product that costs virtually nothing to distribute worldwide in an instant, would result in high distribution of the ads, in turn resulting in a higher return on investment. Any number of products could be sold that way, with a modest payout to the writer.