China Hualu Group
is a Chinese manufacturer of portable TVs, DVD players, and other consumer electronics under the brand name of Pegasus. All of which were in their booth at CES, as well as their ebook readers.
They brought 1 working unit as well as several mock ups of 6" and 9.7" units that are currently under development. There is a variety of models with and without touchscreen and Wifi. I gathered from my conversation that they're still developing the firmware. We discussed the benefits of Foxit vs Adobe in terms of PDF abilities; I tried to talk them into adding FBReader as well.
If you look in the last photo you'll see the working model. They're planning to have it ready by the end of Q1 2010, and I was told that the expected price was $199.
There is a website
for a US based subsidiary, but the site isn't up yet.