Actually, it will provide the company with first rate expertise in *three* areas: software, hardware and industrial design *ergonomics*. A great deal of the success of the PB360 is its pinpoint-perfect ergonomics (well, except for the stiffness of the wing buttons but those are effectively optional in daily use.
). Just compare the original Netronix design and the Opus to the PB360 changes from the Pocketbook guys and its clear those boys had more than software in mind.
Hopefully the attention to human actors engineering will continue in future models.