Originally Posted by Bremen Cole
Of course it can. But to truly mainstream (and IMHO move publishing into the 21st century) the masses must be able to buy any reader from any manufacturer, and load any book from any bookstore and read it.
And in order for that to happen the industry needs to either adopt a single, common, DRM standard (Magic 8-Ball says: Don't count on it) or give up on the idea of trying to sell us malware-infected ebooks (Magic 8-Ball says: Very doubtful). The choice of container/file format is entirely irrelevant if you can't open it because your Borders & Noble reader doesn't support the Amasony DRM scheme. Pretty much every reader on the market supports multiple file formats, and converting uninfected books from one format to another is trivial.