Both my orthopedist, who owns a Kindle, and her PA, who owns a silver Sony, were admiring my RED 505 while I was at the doctor's office.
Most people just ask 'is that a Kindle?'
Too bad Amazon's marketing is so much more penetrating than Sony's. I might have to answer some different questions.
I think I'll tell my orthopedist about decalgirl. She was bemoaning the fact that the Kindle is ugly. Might help to dress it up a bit.