Originally Posted by aceflor
"just buy" is still expensive. And I don't see the strategic motive here, unless parcel delivery service has gone really, really bad in the UK.
The motive is explained in the newspaper article. Now Amazon sell "big stuff" rather than just books and CDs, it's no longer things that the postman can put through the letterbox, and people don't like having to arrange redeliveries, etc, when they're out at work. What people are perceived as wanting is the ability to order on-line, but collect from a store at a time that's convenient for them.