Originally Posted by donovanh
I like the photo of the airport.. if it was full of people it would look cluttered and uncomfortable, and it would be harder to imagine taking a seat and having a read.
I've been to plenty of airports that have empty rows of seats just a little away from the main throng, they're much more pleasant than being among impatient kids etc.
So from that perspective I reckon it's a good advert. A chilled out opportunity to read books
I agree. I think the ad is about spaciousness, lack of clutter, clean lines, etc. That is exactly the kind of spot I would want to wait for my departure, even if it were away from my gate. It invites you to sit down and read. It makes reading easy and enjoyable when traveling, and I think that is one benefit of the Reader.