Originally Posted by Direct Ebooks
Its widely known in the industry that Adobe are heavily involved in the development of Epub. I dont see anything wrong with this really, as it is an open format.
Ok, so it benefits Adobe greatly as they have the drm and distribution platform for the format, but ultimately, the consumer wins as better and better versions of the format and its delivery emerge (I'm thinking improved features, rentals, sociable drm etc)
The only danger would be if Adobe assumed control over Epub which is unlikely.
I think they already have control over the format.