Wow.. see, that's exactly the sort of crap that made me quit buying from B&N. A book club that offered mediocre discounts online and off (and only worth anything if you buy a lot of best seller crap), high prices online with or without membership, and high prices in the store.
Compared to Amazon online, or Borders with their FREE coupon system (one very good coupon each week, usually) and it just can't compete! But cutting out their 'members' of this is really pretty uncool.
So sad... such a sleek little device, it looks like.