Originally Posted by Martijn
Hmmm, I just noticed the article says that they sold nearly 10,000 Illiads last year and had a turnover of almost 4 million euros.
That doesn't add up, unless they sell the Illiad to their business partners for something like 400 euros.
Actually, I think you just hit the nail. It seems very reasonable for iRex to sell the iLiad at a considerable discount to its business partners. For instance, think about the newspapers who want to attract new subscribers through their e-papers. It's possible that iRex will get a share of the revenue back from these newspapers, so why not sell the iLiads at a discount?
I think the numbers add up just nicely.