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Old 10-11-2009, 05:44 AM   #1
garygibsonsf
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Posts: 319
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Join Date: Dec 2007
Location: Glasgow, Scotland
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Major publisher experiment with radically lower ebook prices

As part of a publishing experiment, 'The Friday Project', an imprint of Harper Colllins, have released several ebooks at the low, low price in the UK of 2.99 (just under five dollars at the time of writing) and apparently enjoyed such exceptionally high sales they're going to expand and promote the next batch of low-priced books. The details are here, in an article on The Bookseller website written by Scott Pack, a HarperCollins employee:

Quote:
"We are always looking for new ways to find readers for our books. As a publisher that specialises in turning web content into books, the dawn of the e-book era is very attractive to usa format that is closer to the original material than the printed version. E-books represent an opportunity to get our titles, especially our backlist, to a whole new audience. And, perhaps the most compelling reason, we were selling bugger all at full price.

And the results of this experiment (because it is an experiment, not a policy, precedent or fixed price structure)? Our sales have gone through the roof."
Some of the Friday Project ebooks can be found here, on the Waterstones site.
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